Archive for February 2012

Let Me Count the Ways

February 9, 2012

by Dr. Steven J. Callis

I read recently that more than one half of cards sold for Valentines Day are purchased within 48 hours of February 14, and that approximately one billion greeting cards are exchanged on this special holiday.  According to the Nielson ratings, Americans purchase 58 million pounds of Valentine chocolate at a cost of $345 million, including 35 million heart-shaped boxes of those sweet treats!  In addition to these gestures of love, florists boast the sale of 189 million stems of red roses during the Valentine holiday, and jewelry sales for this occasion rank second only to Christmas among all the holidays and seasons of the year.

Some “bloggers” claim that a man’s greatest fear is buying a Valentines gift that upsets or disappoints that special lady in his life.  I comically picture a big, strong, handsome guy anxiously pacing back and forth in the gift shop trying to decide how to avoid the wrath of an insensitive Valentine’s present.  This poor man has been convinced that Valentine’s Day is not about the love, but about the gift.

In our busy to and fro world, there are “built-in” days throughout the year that remind us of the importance to demonstrate our love and appreciation for special persons in our lives.  While I do make a daily effort to demonstrate and verbalize my love for my wife, I am thankful for a day like Valentines that provides the opportunity for me to say, “I love you,” in a special way.  Let’s remember on this Valentine’s Day that it really is about the love, more than it is about the gift.  One writer described it like this:

Love is patient and kind.  Love is not jealous or boastful or proud or rude.  Love does not demand its own way.  Love is not irritable, and it keeps no record when it has been wronged.  It is never glad about injustice but rejoices whenever truth wins out. Love never gives up, never loses faith, is always hopeful, and endures through every circumstance.  Love will last forever. (The Apostle Paul, 1 Corinthians 13, NLT)


One cannot place a price on that, but putting that kind of love into action surpasses any amount of chocolates, jewelry, and cleverly-worded greeting cards.  Love is not primarily a feeling; it is a decision that lasts forever.